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Product Launch definition: it is a process of new product or service release on the market. It is vitally important to invent an appropriate business dev strategy in order to introduce new product or service to its target audience and to boost it up on the market, pursuing the major goals:
- Informing a wider as much as possible share of target audience;
- Introducing new products or services to the market via advertising and promotional events;
- Capturing attention of customers with beneficial pricing and offers;
- Fair sales forecasting, matching current market trends, and securing long-term sales growth;
- Using fair product launch tricks (original ideas and methods), without any deceptions;
Successful formula:
- Robust product/service;
- Right positioning;
- Right time to enter the market;
- Right way to approach target customers;
- Effective advertising campaign with a profound message;
There are tons of product launch tips on the Web, as well as ideas, methods and techniques to correctly position, promote and introduce your products. Product launch process can be represented as a project, and therefore it can be managed using VIP Task Manager – a client-server program to manage tasks, time and objectives in collaboration with your product launch team.
To plan and analyze teamwork at new product launch – do the following:
- start your project management software;
- set a suitable project management layout of tasks categories;
- prioritize your project tasks;
- plan and schedule tasks in terms of their costs, time, etc;
- assign tasks to employees;
- control performance parameters;
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VIP Task Manager |
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