Definition: Sales skills are necessary for Sales manager to perform his/her job well – to help the prospects to become real buyers. It is hard to give a single definition, but it is possible to outline what traits can create sales well. Experts consider that a successful salesperson possesses the following skills:
- Effective Communicator – his/her speech is clear, politeness is the salesperson’s professional instrument to reach steady interpersonal contact;
- Good Listener – he/she accurately listens to the prospect’s words to identify the person’s real needs, interests and motives without interrupting, pushing and trying to chatter the prospect;
- Asks Effective Questions – he/she accurately and naturally leads the prospect (by asking certain questions) to conclusions that help to make a sale, but these questions are brief and fully ethical yet;
- Quick Problem Solver – once the prospects explain their problems to solve, the salesperson proposes effective resolution to try;
- Saying True – if you, as a sales manager, want to reach good customer retention, steady revenue growth, and avoid scandals, then the salespersons should be maximally honest about qualities of products they sell, as well as about policy of your company;
After studying this outline you can see that process of making a sale is based on some essential personal traits that a salesperson should possess. Sales Skills summary: while some people are capable of doing this job more than others, everyone needs serious sales trainings and practice to become real professionals. The sales process can be managed with a help of programs such as VIP Task Manager.
To set sales process for your organization do the following:
- start your sales planning software;
- use Task Tree to set tasks for your sales team;
- add columns such as Estimated Sales, Actual Sales, and Sales Revenue;
- plan to-do lists, sales plans and set other goals;
- assign tasks to performers;
- control sales performance;
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