Marketing Campaign Management Solution

Marketing Campaign Management solution is any computer program that can be used to plan and operate all kinds of business projects, including a process which includes a sequence of specific stages & tasks to complete. In order to make some product be called a sample of “ that software”, you need to approve efficiency of this program to deliver a list of minimal functions that will be considered in the following paragraph. The initial principles include:

• Marketing campaign management application should work in a multiuser regime, so all people participating in this marketing campaign (who are assigned to carry out certain duties or tasks) can approach the information easily, at any convenient time;
• This solution should satisfy needs of a company with a steady long-term staff, so in other words this solution belongs to a class of desktop tools (that are installed at office computers of team members), not to web-based ones;
• This solution should provide users with the following vital functions:
  • Planning a campaign (setting tasks and goals, setting timeframes, etc);
  • Reporting on market research (collecting data on actual situation to have real-time report always at hand and to compare it against the plan as required);
  • Controlling the project (using KPI and success criteria to track if the campaign’s tasks progress according to predefined plan);

Let’s consider principal functions of such a system:

• Database – in order to make multiple people accessing their shared information simultaneously, such marketing campaign management software needs to feature a central database to store and systematize the inputted data. Such a database facilitates concurrent retrieving & editing (updating) of the information, as well as protecting & searching data pieces, such as Marketing Campaign’s individual assignments, general tasks, goals, etc;

• Spreadsheet – this is a type of software interface that is used by the participants (employees and managers) to display their tasks (or tasks delegated by them) to report them or control the progress over them (to check statuses of tasks) along with other matters such as time parameters, costs, etc;

• Analysis – this means a set of tools like charts or indicators, which help owners and managers to supervise and evaluate success rates during the practical execution of the tasks, in order to know if they are about meeting the predefined marketing targets, or they need to apply some extra managerial efforts to rectify the situation;

Specific example

VIP Task Manager is a client-server task management tool that can be used for task and time management during the marketing campaigns, as well as for managing any other business activities and functions of your organization. This is not a kind of special freeware, but effective commercial program that employs pricing policy friendly to SME. Its free benefits include the following ones: Free trial version (30 days) & Free support services (email & live-chat). Besides this, you can get a basic understanding of marketing campaign management via free demo tour (on-line film dedicated to task management), or reading in free tutorials (such as this solution).