Marketing plan solution

Today any department of any company cannot efficiently cope with marketing plan implementation and daily task management without using marketing plan solutions. Perhaps, the marketing department of your company wouldn’t be so effective if no solution was implemented. That solution is a software application that allows your department to schedule daily tasks, events and activities by using templates, checklists, to-do lists and schedules.

The functionality allows your department to take the following steps for developing an action-oriented sales plan:

• Define the ideal customer who will purchase products/services of your company.
• Develop an ad message and specify a product/service offer.
• Analyze competitors.
• Forecast expenses for introduction.
• Forecast sales and expected revenue.
• Schedule marketing activities and tasks.
• Track progress of your campaign.
• Develop status reports and make regular reviews.

These marketing plan steps can be specified and new tasks can be added to make your market research comprehensive and complete. The idea behind marketing plan solution software is to allow you to achieve flexibility and efficiency in managing the planning process through using templates, samples, to-do lists, schedules and project plans.

Considering this idea, you can try to find and select software that really helps you and personnel of your marketing dept. to plan and manage various activities and projects. The key criteria for selection will be 1) functionality for task management; 2) functionality for project scheduling and planning; 3) functionality for information sharing; 4) functionality for authorized user login; 5) functionality for network database access.

The latest release of VIP Task Manager Professional includes everything your sales dept. may need to plan a complete process, develop an action-ready sales plan, and schedule a step-by-step process. VIP Task Manager is a multiuser application for task management and team collaboration. It uses a reliable client-server technology that allows several users to share tasks, collaborate with each other and keep information in one centralized database. Users can access this database over LAN and Internet.

VIP Task Manager features the next tools for marketing plan development and implementation:

1. Task List. This tool is best for developing tasks and to-do lists for projects. Task List allows prioritizing tasks, setting due dates and tracking progress.
2. Task Tree. It is best for setting marketing plan objectives, planning projects by phases and developing marketing plan reviews and reports. Task Tree allows using templates and checklists for conducting the analysis.
3. Calendar. This tool is best for scheduling tasks, projects and activities. Calendar allows using timelines to plan daily/weekly/monthly events for marketing plan distribution and introduction.

Besides these tools, the software features multiple panels that help make quick assignments, share information, specify tasks, and plan presentations. For example, you can use 1) Notes panel to specify tasks; 2) History panel to keep track of task changes; 3) Comments panel to leave comments and recommendations regarding steps and projects; 4) Resource Assignment panel to assign tasks to marketers and manage assignments.