Development of marketing goals and strategy

Marketing planning
Marketing planning is sequence of activities leading to the establishing of strategic planning goals for an organization, and the statement of strategic plans for attaining them. Basically, it is a process for defining what a business should become and how it can efficiently achieve these goals. The process of marketing planning is a part of marketing strategy. This process assists the organization in development of marketing plans based on the market insights and gained from market segmentation and market mapping. By using VIP Task Manager, the strategic marketing planning process can be improved and optimized. VIP Task Manager’s users will find that they are able to manage marketing plans more effectively and perform tasks within deadlines and without delays to carry out marketing tactics. The manager of the marketing department will be able to make better decisions about assigning tasks and allocating resources. For example, Marketing Director can use Task Tree view to break down marketing plan into stages, and Calendar view to create schedules for daily/weekly/monthly activities. In Task Tree view there can be created to-do lists for marketing specialists and managers.

Tracking marketing tactics
It is essential that with any implemented marketing plan the marketing department should take the time to track its success. If not tracking and evaluating the execution of marketing plan, the organization cannot define which marketing tactics brought the best outcomes for the business and which should or should not be repeated next time. If done regularly the tracking of the marketing tactics will save valuable time and resources and will ensure the implemented tactics are best suited to maintain and grow the organization. In VIP Task Manager each task and process can be tracked and evaluated by the managers. Marketing Director can watch to-do lists of the employees, track what task are being performed at the moment, prioritize procrastinated tasks and leave comments on what an employee should do to complete a task in time and according to schedule.

Reporting and analysing marketing plan
Before implementing a new marketing plan next time, the marketing department considers what results should be achieved. Once the plan is implemented, the department can compare actual results with the ones it estimated to see if the plan was successful. The actual results should be reported to the Marketing Director so that it will be possible to conduct analysis of the marketing tactics and determine whether they were successful. Every reporting period (a week, a month, a quarter) it is a good idea to keep track of whether the business is meeting sales forecasts so that, if necessary, the marketing department can amend current expenses or implement additional marketing tactics to ensure the business reached sales and marketing goals. In VIP Task Manager Marketing Director can get task reports from the employees in text or HTML view. A task report may show current progress, due dates, assignments, managers’ comments and other. The report may include custom fields – they allow to build various measures and KPIs for evaluating marketing activities.

• Marketing department staff
• Marketing department functions
• >> Development of marketing goals and strategy
• Conducting marketing researches and monitoring customer needs
• Advertising and promotion