Marketing and Advertising within PR campaign

PR campaign goals

Public Relations Office is responsible for the marketing and advertising of the organization, which includes advertising of its products and achievements as well as publishing of events and programs. The office provides samples of advertisements and gives cost estimates. The function of Marketing and Advertising assumes close cooperation of this department with marketing teams. The process of co-planning marketing, advertising and public relations activities requires from PR Manager to use task management software that allows to categorize tasks, set priorities, assign resources, make schedules, and set deadlines. VIP Task Manager helps to organize marketing and public events with convenient Scheduler view. The software can be used as an event planner with useful drag&drop functionality. If PR Manager needs to run a marketing or PR campaign, he can use VIP Task Manager as a personal planner as well as collaboration groupware.

The campaign can be divided into several phases and for each of them PR Manager can create task lists for employees of PR Department and Marketing or Advertising departments as well. When PR department plans a launch of a PR campaign, it establishes the following goals to be achieved:

Monitoring PR campaign tasks

The campaign should be tracked and monitored during its lifecycle. As a supervisor, PR Manager needs to be sure that t he marketing and advertising component of campaign progress are running according to the schedule and there are no procrastinations. If delays are revealed, he needs effective ways to repair malfunctions and mitigate risks. VIP Task Manager allows to monitor and track task performance in real time. The tasks within PR campaign can be controlled any time by the supervisor through Notifications Panel or Email Notifications. The supervisor can watch tasks of each employee, make amendments and leave comments. Even if he is away from his desktop, VIP Task Manager sends messages about current task progress so the supervisor will be always notified on the campaign status. In order to prevent procrastinations, PR Manager can set reminders as pop up windows or email messages to the most important tasks.

Reporting PR campaign

The efficiency of PR campaign depends on its workflow optimization. It is necessary to analyze the working processes, reveal the gaps and fix them. The manager can watch and analyse on the campaign tasks through reports. In VIP Task Manager the task reports can be built in text and HTML view. PR Specialist can select components which can be included into the task report such as Due Date, Priority, Estimated time of the campaign, Start/Finish dates, and more.

For example, the curator of PR campaign should give a report to the Director of Public Relations. He can create a new task "Report on PR campaign" and build the report in HTML view. The report will include start/finish dates, due date, assigned employees, status, planned and actual duration. The curator can add notes in the report or comment some events of the PR campaign.

• Step 1. Public Relations Department staff
• Step 2. Public Relations Department functions
• Step 3. Publications and Periodicals
• >> Step 4. Marketing and Advertising within PR campaign
• Step 5. Media Relations
• Step 6. Participation in Exhibitions, Fairs, Conferences
• Step 7. Internal communication